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A Positive Slope on the Demand Curve – A Marketing Assessment
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A 5 page paper that critically assesses the argument that for some goods, the economics demand curve may exhibit a positive slope. Presented is an example using the current cola war between Coca Cola and Pepsi Cola and a shift in demand curve slope that could possibly occur were the equilibrium of this market disturbed. Also briefly discussed is the origin of this marketing assessment standard as introduced in Alfred Marshall's 1890 publication of Principles of Economics. Bibliography lists 3 sources.
Filename: LCcurve.doc

A Retail Case Study; Marks and Spencer
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This 10 page paper considers the position of Marks and Spencer as a retailer looks at how the have differentiated and sought to gain cost advantages and the way they are competing with reference to Ansoff's matrix and Porters five forces model. The paper then considers how they should continue to compete in the future. The bibliography cites 10 sources.
Filename: TEmarksret.rtf

A Review of Jay Levinson’s “Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business”
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A 5 page review of the newest edition of this innovative marketing primer. This edition has been updated substantially to reflect technological innovations which make guerrilla marketing even more effective today than it was twenty years ago. Levinson’s book excels in instructing the reader how to best promote a product to capture the most return on the advertising dollar. No additional sources are listed.
Filename: PPgurMrk.rtf

A Review of Martha Barletta’s book Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
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This 5 page paper is a comprehensive review of Martha Barletta’s book “Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment”. The paper looks at the contents of the book, the main arguments and the value that it may add to the marketing environment. The bibliography cites 1 source.
Filename: TEwomenm.rtf

A sample sales presentation
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5 pages. This is a sample sales presentation for an anonymous company. Describes employee benefits as well as a plan applicable to any company in sales with a sample cost/budget analysis. Discussion includes how to build repeat customers and the successful management of a sales or marketing company. Bibliography lists 2 sources.
Filename: JGAsales.wps

A STUDY IN CONSUMER SOAP
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This 7-page paper focues on the marketing of consumer soap. Under discussion are aspects such as Maslow's needs hierarchy, target markets and demographic characteristics. Bibliography lists 5 sources.
Filename: MTsoapstud.rtf

A STUDY OF THE DIAMOND INDUSTRY
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This paper examines the diamond industry, its history, costs and processes of mining and production and marketing of the gemstones. The paper also discusses the role of De Beers in the overall development of the industry. Bibliography lists 7 sources
Filename: MTdiamon.rtf

AAA-Allstate Security and Investigations
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A 3 page paper discussing goals; financial projection; success factors; and controls for a security guard company’s plans to adopt and implement iPIX™ 360-degree stationary cameras at commercial accounts. The company believes that the cameras will reduce direct labor costs as well as maintenance costs associated with mechanical panning cameras currently used. Bibliography lists 3 sources. 7-slide PowerPoint presentation available as well.
Filename: KSsecComp.rtf

ABC Managed Care's Readiness for Growth
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An 8 page paper discussing ABC Company's readiness to take on XYZ's domination of the managed health care market. "Real" company names are not mentioned in the paper, but ABC is based on Cigna; XYZ on Blue Cross Blue Shield of no particular state. The paper evaluates the current situation; ABC's strengths; regional growth strategies; and the fact that the ultimate determining factor will be final cost to the employer. Includes a SWOT analysis. Bibliography lists 13 sources.
Filename: KScigna.wps

Abercrombie & Fitch - An Analysis
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A 12 page paper. The Abercrombie brand dates back to 1892 when David Abercrombie opened his first outdoors apparel and equipment store. The name was changed when Ezra Fitch bought into the company in 1900. Since that time, this company has faced bankruptcy, been bought out twice, changed its focus entirely, been sued for discrimination and been accused of promoting promiscuity. This essay provides a short history of the company and discusses branding, marketing strategies and problems, competitors with selected financial data, and plans for the future. The essay begins with an executive summary and ends with conclusions. Bibliography lists 12 sources.
Filename: PBanfan.rtf