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Can and Do Global Brands Exist?
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Many companies seek to compete with the development of global brands. This 9 page paper considers what can be defined as a global brand, looking at the spread of the brand and the way the branding messages are communicated. The paper considers the theory and uses examples to illustrate points raised. The bibliography cites 9 sources.
Filename: TEglobrand.rtf

Can Empowerment Work At Sportsgear - Case Study
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This 3 page essay is based on a case study entitled The Empowerment Effort That Came Undone. The article used includes the comments of five experts of the case about what went wrong. This essay reports the key points made by each of these experts. Bibliography lists 1 source.
Filename: PGsptfr2.rtf

CANON AND COMPETITIVE CAPABILITIES
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This 7-page paper is an analysis of Canon, Inc. (as it pertains to copiers) and its competitive advantage. The paper includes a brief history, a competitive analysis of the market, and recommendations. Bibliography lists 2 sources.
Filename: MTcancap.rtf

CANON AND MARKETING STRATEGIES
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This 5-page paper is a marketing mix paper concerning Canon, and its copiers. The paper discusses the "4Ps" of Canon's marketing strategies and determines their effectiveness. Bibliography lists 4 sources.
Filename: MTcanmar.rtf

CARREFOUR AND THE CHINESE MARKET
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This 6-page paper examines the French company Carrefour, and the successes and challenges this "hypermarket" has experienced in entering China. Also included is an analysis of the UK's Marks & Spencer, and if its brand of retailing would be successful in China. Bibliography lists 9 sources.
Filename: MTcarref.rtf

Case Questions
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A 6 page paper discussing three short business cases. One explores the wisdom of sending a woman to Saudi Arabia to negotiate a large sale; another discusses segmenting Asian markets for upscale products; the third examines the ethics of marketing tobacco products in developing nations. Bibliography lists 2 sources.
Filename: KScaseQuest.wps

Case Report: MobileActive
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A 12 page paper. MobileActive operates within Australia's mobile services industry, in a niche that offers no subscriber services or hardware, but specializes in entertainment specific to the mobile handset. The company achieved completion of its infrastructure needs in 2007 and significantly increased profitability. MobileActive appears to be well positioned to advance with its industry in the coming years. It has achieved the necessary infrastructure; it has a broad range of products to offer to its customers; and it markets to the young people most likely to want mobile music, movies, wallpaper and other MobileActive items. Bibliography lists 11 sources.
Filename: KSmgWireComAu.rtf

Case Study: Coral Divers Resort
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5 pages in length. This is an excellent example paper that can be applied to any business. Analyzes the strategy to improve the profitability of the Coral Divers Resort. Executive summary makes recommendation based on an industry wide study. The paper explains how by enhancing assets that are already in place and doing an efficient and well thought out advertising campaign, Coral Divers Resort can increase profits dramatically within a relatively short timeframe. This comprehensive paper includes graphs for financial analysis.
Filename: JGAcoral2.rtf

Case Study: Home Depot – Customer Service Management
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A 9 page paper. Home Depot is the largest chain store in the world and it continues to grow weekly. However, in the last few years, quality of customer service has declined dramatically. This paper provides an introduction to Home Depot and reports its low ratings for customer service. The writer then recommends a program to improve customer service company-wide by following FedEx's example with Total Quality Management programs. Bibliography lists 10 sources.
Filename: PGhmdp2.rtf

Case Study: Yangpin's Noodle
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A 4 page paper. This case study is about a Chinese person who wants to open an American-Chinese restaurant in China. The essay discusses the individual's ideas and reasoning, identifies the key issues, provides alternatives and analyses of alternatives and makes recommendations. Bibliography lists 1 source.
Filename: PGyngpn.RTF