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Business & Marketing Article Reviews
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24 page long reviews of articles relevant to business and marketing with citations for each.
Filename: Articles.wps

Business Analysis For a Furniture Company
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This 10 page paper provides a business plan, SWOT analysis and application of Porter's Five Forces Model to a fictitious Furniture Company named XYZ. The outlook for the furniture industry is also explored. Recommendations are made. Bibliography lists 5 sources.
Filename: SA146XYZ.rtf

Business and Marketing in Thailand
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This 9 page paper is written in two parts. The first part considers Thailand as a destination for setting up a business and looks at how two products, a lap top computer priced at $500 and a male contraceptive device priced at $1 may be promoted. The second part of the paper outlines a negotiation strategy for setting up a strategic alliance and dealing with any disputes. The bibliography cites 6 sources.
Filename: TEmarthail.rtf

Business Prospects in the City of Philadelphia
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This 2 page paper provides a look at the demographics of Philadelphia. Is opening a business in the city a reasonable goal? Bibliography lists 5 sources.
Filename: SA324Ph.rtf

Buyers and Users of the X-box
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This 3 page paper describes, analyses and explains the behaviour of consumers buying and/or using Microsoft's Xbox with its' online gaming facilities and the motivation of the buyers and users and as well as the development of bonds between them due to a common brand consumption, The bibliography cites 4 sources.
Filename: TExboxm.rtf

Cadbury
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This 33 page marketing paper looks at the confectionary company Cadbury PLC. The writer looks at the industry and the company, discussing the history of the company and the way it competes in a highly competitive market, looking at marketing goals, strategies and tactics. The paper includes the use of a Porters Five Forces analysis and the examination of the way two competitors; Mars and Thornton's undertake their own marketing. The analysis also includes a SWOT analysis, a BCG Matrix and consideration of the different target markets. The paper ends with some suggested strategies to help the company attain its vision and increase revenues and profits. The bibliography cites 16 sources.
Filename: TECadbury.rtf

Callaway Golf Company: Case Analysis
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This is a 3 page paper which examines the history and current status of the marketing strategy for Callaway Golf Company. The bibliography has 3 sources.
Filename: JHCall.rtf

Campbell Soup's Plastigon
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A 5 page paper discussing Campbell's 1988 project management and product development dilemmas as discussed in Harvard Business School Case 9-690-051. Engineering, rather than marketing, managed product development, and apparently no particular group managed projects. By 1988, the vice president of engineering had come to understand that Campbell's current structure was not sufficient for the current business environment. Bibliography lists 2 sources.
Filename: KScampPlasti.rtf

Cannondale Business Plan
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This 4 page paper develops a plan for Cannondale, the bicycle company to increase net profits using a market penetration strategy. The paper outlines the goals, strategy and marketing tactics. The bibliography cites 3 sources.
Filename: TEcannondale.rtf

Case Analysis of Apple Computer
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5 pages. This case history on Apple Computer gives a short history of the company, a statement of the problem, and possible recommendations. Bibliography lists 1 sources.
Filename: JGAappel.wps