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Citigroup in Post-WTO China (Case Study Analysis)
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This 3 page paper examines a case study submitted by a student. The business environment in China is discussed. Bibliography lists 2 sources.
Filename: SA601WTO.rtf

Citroen Xsara Picasso and the Volkswagen Sharon
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In 2000 Citroen and Volkswagen launched major marketing campaigns for their MPV’s. Citroen’s Xsara Picasso was new and the Volkswagen Sharon was an existing competitor. This 7 page paper, based on a case study supplied by the student, compares these two very different campaigns. The paper compares and contrasts the goals, the messages and target markets, the way the campaigns were executed and how the competition may react.
Filename: TExsarapic.rtf

Clothing Retailing in the United Kingdom
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This 5 page paper focuses on this niche with an emphasis on Marks and Spencer and its flawed marketing strategy. Other companies are mentioned as well. Bibliography lists 4 sources.
Filename: SA230MaS.rtf

Coca Cola Company; Strategy and Marketing
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This 10 page paper considers this well known company, its’ goals, strategies and marketing. Included is the move away form global standardization to the more local autonomy and marketing customization. The bibliography cites 8 sources.
Filename: TEcokeco2.rtf

COCA-COLA AND THE MARKET
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This 7-page paper focuses on Coca-Cola's position in the market, its competition and pricing strategies. Bibliography lists 2 sources.
Filename: MTcokemark.rtf

Coca-Cola Marketing Mix
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This 6 page paper examines the Coca-Cola brand, looking at its brand position, the marketing mix including, product, price, placement, promotion and processes, considers the effectiveness of the communications and make recommendations for future marketing. The bibliography cites 5 sources.
Filename: TEcokemark.rtf

Coca-Cola Marketing Strategies
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A 10 page paper. The Coca-Cola Company has been the world's largest producer of carbonated soft drinks for many years. It holds that position through diversification, development of new products, creating new markets, and market penetration. This essay reports and discusses the company's marketing mix, how they target niche markets, and how they position the company. Bibliography lists 12 sources.
Filename: PGcokemk.rtf

Coca-Cola; Strategic Fit
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This 3 page paper looks at how the strategies of Coca-Cola and their use of resources fit well with each other and with the market. The paper considers the way the company is structured and funded, control and marketing. The bibliography cites 3 sources.
Filename: TEcokestrat.rtf

Coke And Pepsi In The 1990s
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A 5 page look at the marketing relationship between Pepsi and Coca-Cola. The late Roberto Goizueta is quoted of having said of Coca-Cola that the company 'used to be an American company with a large international business. Now we are a large international company with a sizable American business.' Both Coke and Pepsi credit the other with keeping them sharp in marketing and profitability, keeping their bottlers as necessary team members and preserving the loyalty of their customers.
Filename: Pepicoke.wps

Coke Versus Pepsi in 2005
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This 3 page paper takes a look at the cola wars in 2005 and how things have changed. The financial positions of Coke and Pepsi are explored. Recommendations are made for each of the firms. Bibliography lists 4 sources.
Filename: SA540CaP.rtf