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Southwest Airlines' Future
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An 8 page paper discussing some of the pressures facing Southwest Airlines in 2005 and steps it could reasonably take to mitigate its business risks. Southwest still can claim no layoffs and no unprofitable quarters for all of its history, but most of the legacy carriers it competes with are operating under bankruptcy protection and at much lower costs. The paper recommends that Southwest preserve its all-important culture at all costs; increase fares; and expand into easily accessible markets as it waits for competitors to emerge from Chapter 11 protection and again come into the sights of the labor unions currently giving many deep concessions. Bibliography lists 7 sources.
Filename: KSairSWAprom.rtf

Southwest Airlines' Marketing Strategy
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A 10 page case research paper with Southwest Airlines as its focus. Southwest is one of America's largest airlines in terms of passenger boardings, and yet it serves airports in a relatively small number of 24 states. Overall, the company's marketing strategy is to provide the best-possible no-frills service with the newest equipment available, then tell the flying public about the top-notch safety record In a report filed with the SEC mid-way through 1996, Southwest included a list of 'what ifs' of things that might happen, things that prevented them from forecasting performance for the very next quarter. They just keep flying—often, right past the competition. Bibliography lists 8 sources.
Filename: Southwst.wps

Southwest Airlines' Product and Support Services
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A 5 page paper discussing Southwest's product and the challenges it faces in the future. Still able to claim only profitable quarters for all of its existence, post-hurricane fuel prices are proving to be problematic. And as other airlines gain dramatic concessions from labor unions through bankruptcy court, Southwest currently pays its pilots as much as 30 percent more than any other pilots in the industry. The company's competitive advantage always has been and continues to be its strong corporate culture, and the company will need to ensure it preserves that culture as it plans for the future. Bibliography lists 3 sources.
Filename: KSairSWAprod.rtf

Southwest Airlines; The Way Forward
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This 5 page paper considers the budget airline SWA and discusses a potential strategy for the future to develop a competitive advantage whilst retrenching. The bibliography cites 4 sources.
Filename: TEswaair.wps

SOUTHWEST VS. UNITED
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This 3-page paper compares financial information between Southwest Airlines and United Airlines (and its shuttle). Also discussed are the different models by which these two carriers operate. Bibliography lists 3 sources.
Filename: MTswunit.rtf

Southwest vs. ValuJet / Successful Airline vs. Unsuccessful Airline
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In this 10 page report, the writer compares Southwest with Value Jet Airlines. It is reasoned that the reputation-wrecked ValuJet airlines has only trotted along a bumpy road to industry success. Its future is much less certain than the ever-growing Southwest Airlines. Marketability, cost issues, human relations, and more-- are examined with respect to each of these two companies to support such a thesis. Bibliography lists 10 sources.
Filename: Valusout.wps

Space Exploration: History and Promises for the Future
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An 8 page overview of the timeless attraction of space and how that attraction has translated into space exploration programs. This paper traces the history of space exploration and contend that this exploration has the potential to result in more than just satisfying academic curiosity. Space exploration, in fact, directly benefits mankind in a number of ways. Bibliography lists 7 sources.
Filename: PPspaceE.rtf

Starting a Flight School: A Prospective Business Analysis
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An 11 page overview of the aviation industry's need for pilots and the resulting opportunity for flight schools. Summarizes the factors leading to an increased demand for pilots and presents the opportunities which are available for flight schools in meeting these demands. Identifies operational and government guidelines for such schools and outlines safety considerations. Concludes with a one-page SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of the industry. Bibliography lists 6 sources.
Filename: PPflghtS.wps

Starting A New Airline In New Zealand
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This 4 page paper discusses a proposal to set up a new airline in New Zealand. In this scenario, the owners have decided to follow the example of Herb Kelleher who founded Southwest. This essay explains the components of Southwest's beginning in their own plan. The essay also includes a SWOT of the new airline and their beginning plans. This is an essay about strategy and no one about rules and regulations. Bibliography lists 6 sources.
Filename: PGnwzl.rtf

Stereotyping and the Evolution of the Airline Industry
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This 7 page paper looks at the stereotyping of stewardesses in the pre-jet era. Historical information about the creation of the industry is also included. How the image of the stewardess emerged as did this industry that caters to businesses and the travel industry in general. Bibliography lists 10 sources.
Filename: SA233air.rtf